Last Updated: 1/11/2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from ancientwineguys.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

Categories of Personal Information Collected

The categories of personal information we collect may include identifiers (such as name, email address, IP address), commercial information (such as purchase history), internet activity (such as browsing behavior), and geolocation data at a city or region level.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Ancient Wine Guys does not sell personal information for monetary consideration.

We may share limited information with service providers and advertising partners to help operate our business and improve marketing performance. Under California law, this may be considered “sharing” of personal information.

You may opt out of this sharing by:

Adjusting your browser or device privacy settings

Using advertising opt-out tools listed above

Contacting us directly using the information below

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

These rights include the right to:

Know what personal information we collect, use, disclose, and share

Request access to the personal information we hold about you

Request deletion of your personal information, subject to certain exceptions

Correct inaccurate personal information

Opt out of the sale or sharing of personal information

Not be discriminated against for exercising your privacy rights

We do not sell personal information in the traditional sense. However, some data sharing for advertising and analytics purposes may be considered “sharing” under California law.

To exercise your rights, please contact us using the information below. We may need to verify your identity before fulfilling your request.
You may submit a request by emailing info@ancientwineguys.com or by contacting us through our website contact form

GLOBAL PRIVACY CONTROL

Some browsers transmit Global Privacy Control (GPC) signals that communicate your privacy preferences. Where required by law, we recognize and honor GPC signals as a request to opt out of certain data sharing activities.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 21. We do not knowingly collect personal information from individuals under 21. If you believe a minor has provided us with personal information, please contact us so we can take appropriate action.
While our Site is not intended for individuals under 21, we do not knowingly collect personal information from children under 13 as defined by applicable privacy laws.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@ancientwineguys.com or to our business mailing address by mail using the details provided below:

Ancient Wine Guys, LLC, 504 Poppy Circle, Benicia, CA 94510